Introduction to PR
Access to all the key courses to build out a well rounded understanding of public relations. From learning how to write and pitch press releases, the difference between B2B and B2C content, through to corporate messaging.
Bundle includes
Here are all the products that are included in your bundle.
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All Products, PR
Writing an impactful press release
Course5.0 average rating (1 review)Writing a press release is a common task for communication professionals. But writing one that effectively achieves the intended outcome can be a challenge. Find out how to stand out from the crowd in the constant battle for attention.
$25
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All Products, PR
How to pitch on the phone
CoursePitching stories is a crucial responsibility for communication professionals, but can prove daunting. This module will equip you with all the tools you need for success in phone pitching.
$25
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All Products, PR
Building bonds with journalists
Course4.0 average rating (1 review)Your own 'little black book' of contacts is essential in PR. This session explores why, and offers tips on how to develop strong relationships in the media industry.
$40
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All Products, PR
Taking B2B campaigns from boring to brilliant
Course“Is my messaging boring?, and how can I effectively communicate with my target audience?” So why apply the same B2B marketing tactics, every single time? This module helps you take B2B campaigns from blah and boring, to bold and brilliant.
$40
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All Products, PR
Consumer PR campaign 101
CourseConsumer-led PR campaigns can help change public perception of a brand or individual, build recognition and achieve key business objectives. Discover how to run them in this module.
$50
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All Products, PR
Corporate Storytelling 101
CourseEvery successful PR or marketing campaign starts with a solid story. But how do you craft a corporate storyline? And how do you make your story relevant and trustworthy?
$80