Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Course
EN
Created by: Sander van Buuren
Corporate Storytelling 101
Every successful PR or marketing campaign starts with a solid story. But how do you craft a corporate storyline? And how do you make your story relevant and trustworthy?