Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Course
EN
Created by: Smitha Virik
Taking B2B campaigns from boring to brilliant
“Is my messaging boring?, and how can I effectively communicate with my target audience?” So why apply the same B2B marketing tactics, every single time? This module helps you take B2B campaigns from blah and boring, to bold and brilliant.
A business leader with 18 years of marketing and communications experience across Asia Pacific and Oceania, specialising in strategic integrated communications and messaging.
