Learning Objectives

  • The key components of a creative brief

  • Creating an ecosystem for the best work

  • Driving quality delivery with effective stakeholder management


Arjun Singh

Global Creative Operations Director

Has always believed in the power of creativity to solve cultural and commercial problems for brands. Has worked across creative agencies which produced award campaigns such as Cadbury “Gorilla”, Sony “Balls”, Sony “Paint” and the BAFTA winning Tate Movie Project.