Creativity & Innovation Module

Creativity and innovation is at the heart of marketing and communications. Learn how to capitalise on the latest tech and trends in our CREATIVITY & INNOVATION MODULE.

Course

Created by: Arjun Singh

Writing a Creative Brief

Creative briefs are fundamental to the creative process. But writing a great creative brief is an artform. Learn how to give creatives the information they need be brilliant.

$50.00

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Learning Objectives

The key components of a creative brief
Creating an ecosystem for the best work
Driving quality delivery with effective stakeholder management

Instructor

Arjun Singh

Global Creative Operations Director

Has always believed in the power of creativity to solve cultural and commercial problems for brands. Has worked across creative agencies which produced award campaigns such as Cadbury “Gorilla”, Sony “Balls”, Sony “Paint” and the BAFTA winning Tate Movie Project.