Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Course
EN
Created by: Smitha Virik
Driving a strong executive profiling program
Business leaders today have an opportunity to be a brand. They are expected not to just do something, but to be something. This session explains how to build a successful thought leadership program that engages and appeals to key audiences.
What is thought leadership and what makes it successful?
Thought leadership tactics
Discover best practices
Instructor
Smitha Virik
Head of Client Services
A business leader with 18 years of marketing and communications experience across Asia Pacific and Oceania, specialising in strategic integrated communications and messaging.
