Creativity and innovation is at the heart of marketing and communications. Learn how to capitalise on the latest tech and trends in our CREATIVITY & INNOVATION MODULE.
Course
EN
Created by: Mark Tay
Content Marketing: Building Better Storytelling
This module helps you to tell stronger brand stories. And lays the foundation for effective content strategies and creative amplification along the way.
Pillars of storytelling and uncovering brand voice
Finding the sweet spot between your brand and your audience
Instructor
Mark Tay
Head of Content
An inquisitive storyteller with a background in creating stories for brands for over a decade – from the pages of renowned publications, to branded content campaigns across platforms and media.
