Learning Objectives

  • Understand how real time social marketing can help build your brand

  • Gain insight on how to activate social marketing

  • Develop best practices so that social marketing works for your brand and not against your brand


Martha Kalman

Senior Vice President, Strategic Campaigns

Collaborative, trusted creative champion of marketing and brand management experience. Decisive big picture thinker with a willingness to roll-up sleeves and ability to push through ambiguity when needed.